Well the overall comsumtion of alcohol has been in decline since 1990 though has been on the rise in resent years according to The Alcohol Advisory Council of New Zealand or ALAC, and has contributed to 1100 deaths over the past 10 years in New Zealnd alone, and has increased from 41 in 2000 to 254 in 2008. The figures for last year have yet to be finalised but the death count has already reached 137.


These statistics and figures remove the realism of the these deaths. Maybe that is why the constant hounding of anti-drinking ads and campaigns have totally missed the mark, they push the idea that drinking and driving is bad and that deaths are steadily on the rise but make no attempt to educate youths any further then this. The faceless numbers and comedic ads that are thrown at us on a day to day basis are now null and void. The fact of the matter is that the youth that are dying have friends and family that are still in mourning.
